
SOLUTION // A WEBSITE THAT SELLS
Your website is your hardest working salesperson. Or your most expensive brochure.
You don't have to believe us before you buy. We show you first what we would build for your business.
free · no obligation
Your new home page, built and viewable in a browser — before you pay anything.
Discover what's possible
A website can do more than you think.
A world to explore, a product to touch, an apartment that doesn't exist yet: fifteen websites, our own concepts and drafts for real businesses, built to show what is possible today.

01 / 15 · Jade Tempel
Drag, swipe or use the arrow keys
These websites are not templates. They show what a website can do. What yours has to do, your own draft will show.
How you get your draftReal businesses
Not just concepts.Real businesses too.
The gallery shows what is possible. Here you see what we have built for real companies.
Companies we have worked for
Websites, campaigns, recruiting and systems — from a tax office to a corporate subsidiary.
Client projectApp Consulting GmbH
External data protection · IngolstadtWe rebuilt the website: 35 years of corporate IT now carry the page, and a five-question check right at the top shows whether a business needs a data protection officer.
Draft first, then the jobPolarktis GmbH
Air conditioning · IngolstadtWe presented the draft before there was any job. Then the job came. Today it is Polarktis's website.
Drafts for real businesses
We presented these drafts to the businesses without being commissioned. They are not client sites; they show what we would build for an existing company.
View liveBK BaukunstProperty developer · Munich
View liveVogl & ZiererTax firm · Ingolstadt
View liveJuwelier DührkoopJeweller · Ingolstadt
View livePrivatbrauerei HofmühlBrewery · Eichstätt
View liveCanaletto SkyReal estate advisory · Dubai
View liveThe Elite CarsSupercar dealer · Dubai
View liveCLAW BBQRestaurant · Dubai
View liveAndy Engel TattooTattoo studio · Marktsteft
View liveSofaheldenFilm and games magazine
How we work
First we ask what you actually want to sell.
Before design comes into it, we answer nine questions about your business. And we don't stop at the enquiry: we also build the path after it, until someone replies.
- Enquiry
- Where it lands
- Who owns it
- Answered
- 01What do you actually sell? Not what the website claims. What leaves the building.
- 02What makes the most money right now?
- 03What costs you the most time?
- 04Who are your favourite clients — and why? The answers are always concrete: they never chase us, they pay on time, they pull their weight.
- 05So which clients don't pull their weight? What is different about them?
- 06Twenty percent of your clients produce eighty percent of your revenue. Which twenty — and do you enjoy that work?
- 07If not: what would you rather be selling? And why are you not seen as the expert for it yet?
- 08How would those clients find you?
- 09And when they do — where does the enquiry land, and who answers it?THE ONE MOST PEOPLE SKIP
How we work
We don't pitch first. We build first.
We don't explain what we could build. We show it. Five steps, and only in the last one are you asked for anything.
What's free is your home page: fully built, not a sketch, with your copy and your images. The remaining pages only follow after your yes.
- 01Analysis
We look at your current site the way a stranger does: what they understand in five seconds, where they leave, what proof is missing. Measured with WebGainer, not by taste.
- 02Prioritising
What gets in the way becomes an order of work. First comes whatever costs you enquiries — not everything at once, the most important thing first.
- 03Draft
We build your home page. For real, in a browser, with your copy and your images — no moodboard, no slide deck. The work other people invoice for first.
- 04Comparison
Your current site and the draft side by side, on a phone too. You see the difference for yourself and can forward the link to your team.
- 05Decision
If you don't like it, that is the end of it and you have paid nothing. If you do, it becomes your finished website.
The difference between a promise and a draft.


Example with an invented business. "Müller GmbH" does not exist; both pages were made for this explanation.
Drag the handle. On the left, a home page the way many businesses have one today: plenty of welcome, few answers, no phone number in sight. On the right, the same business as a draft: what it does, for whom, and what to do next.
The reason is unremarkable: you have probably paid for something before without seeing it first. We reverse the order — which puts the risk on us first, not on you.
The check
We don't judge your website by taste.
With WebGainer, our own tool, we check marketing, technology and legal matters and show you where concrete improvements are possible.
- ObjectiveMeasured, not gut feeling.
- ClearPlain results instead of jargon.
- PracticalConcrete recommendations.
Opens webgainer.io in a new window. Ten areas, 150 possible points, free.
- Overview
- Marketing
- Technology
- Legal
- Recommendations
The site looks tidy but says late what it offers. A clear next step is missing.
View detailed reportThe second question
And what happens to your visitors?
The score above describes your site. This calculation describes your visitors: enter your numbers and an increase you think is possible.
leave without a word. You never find out why.
With 100 % more enquiries, that would be 14 instead of 7 enquiries a month.
Your assumption, not a measurement. The calculator is for illustration.
- 01Read the websiteYou enter the address. WebGainer loads your page the way a visitor sees it.
- 02Check weak spotsTen areas across marketing, technology and legal, measured and rated on fixed levels.
- 03Get the resultA report with a score and concrete recommendations.
What you should know first
What does the draft cost me, and where's the catch?+
The draft costs nothing. There's no contract and no deposit. The catch, if you like: if you like it, we'd like the job. We tell you the price of the finished website before you decide: one fixed price, no hourly billing. You pay only after your yes.
Do I have to supply texts or images?+
Not for the draft. We use what your current site already offers: services, images, contact details. We rewrite the texts so a stranger understands in seconds what you offer. After your yes, every sentence crosses your desk before the site goes live.
Is a business website a template with my logo on it?+
No. Every home page is built around your offer: order, texts, proof. What gets reused are parts like the form or the navigation, not whole pages. That's why no two sites in our gallery look alike.
Why is it faster with you, and what gets cut?+
What gets cut is the waiting between steps, not the site. Our process is fixed, so nothing sits around. You don't have to take the quality on trust: your current site and the draft go through the same check, and you see both scores.
The first step
Don't take our word for it. See your own home page.
Book a twenty-minute conversation. We do the rest, and you decide only once you've seen the result.
Discuss your free website draft20 minutes · free · no payment before your yes · Ralph Appel looks at every request personally.
The usual way and the RAVARO way
To be upfront: if your bottleneck isn't the website, we won't build a draft, we'll tell you so.


























